On Saturday July 2nd, 2011 Trevor Jones and I went to a lunch meeting that would change our lives forever. We sat down in the middle of a crew filming the MTV’s Real World. We immediately proceeded into a casual conversation about Flex Watches with the cast. Nathan Stodghill expressed interest in raising awareness for suicide. After we got to talking with Nathan, he invited us back to the Real World house.  When we arrived, Nathan began to tell us why he wanted Flex Watches to help raise awareness for suicide prevention. We quickly learned that Nathan had experienced several suicides and it was currently affecting him.  That day was the beginning of a long summer filled with emotional highs and lows for the three of us.

Over the course of 2 months, the three of us were on a mission to raise awareness for suicide prevention. The first and most obvious idea shared amongst the three of us was to create a Flex Watch that would represent Suicide Awareness.  This is when the real ideas began to flow.

After researching several suicide hotlines, help sites, blogs and forums, Nathan quickly realized there was a void that needed to be filled. He found that there was a need for a forum where people could share stories and express how they feel in a time of distress. Nathan also wanted people to be able to contact hotlines, visit help websites and learn from their peers. This is when The Living Memoir (TLM) was born. TLM was created as an outlet for people to express how they feel in a time of distress.

As a result of this, MTV network quickly contacted me to discuss the integration of Flex Watches. MTV sent statistics that backed the different demographics and explained that Flex Watches could receive millions of impressions valued at millions of dollars. As a start-up, Flex Watches made a counter offer to do a revenue share with MTV. After a few weeks of negotiation, we came to an agreement that satisfied both parties.

On season 26 of the Real World Myself, Trevor and Flex Watches were integrated into the organic story line. The deal included product placement, product integration, television advertising and digital marketing. To see the story unfold, check out the video at the top of this page.

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Trav Lubinsky

Trav is an Ecommerce expert with 10 years of experience. He has sold 8 figures online and created products for some of the biggest brands in the world like Star Wars, Minions, and WWE.
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