With the influence that social media has on people from all over the world, using a community such as Facebook can generate a huge following for your brand. Facebook has many features available which allow you to customize your brand’s page. From creating separate photo galleries for each of your products to running a shopping cart,…
There is an old saying “The harder I try, the luckier I get”. This statement could not be more true! These days everyone is looking for a short cut or the easy way out. People are quick to hire an agency to represent them and overpay for local press and just end up disappointed. Today…
Without the name of a popular logo on it, sometimes your product may not get noticed. It is not as easy to build your brand alone, than it is with a cooperate partner who spends Millions of dollars marketing their brand. Obtaining licenses from both major leagues, as well as from universities has proved to be a…
These days every brand wants their products to end up on television, but the majority of brand owners don’t know the real difference between product placement and product integration. Many times this can be scary and cost the brand an exorbitant amount of money. In this article I am going to define the two and…
In today’s fast-paced world, it can be challenging for a brand to make a lasting impression on the masses. However, reality TV offers a unique opportunity for brands to reach a large audience in a memorable way. By integrating a brand into the organic story line of a popular show, it can help to build…
On Saturday July 2nd, 2011 Trevor Jones and I went to a lunch meeting that would change our lives forever. We sat down in the middle of a crew filming the MTV’s Real World. We immediately proceeded into a casual conversation about Flex Watches with the cast. Nathan Stodghill expressed interest in raising awareness for suicide. After we got to…
