Project Overview:
Trav Brand collaborated with Olympic swimmer Ryan Lochte to revamp his personal brand, design a custom Shopify store, and launch the Lochte Brand. Our team developed the brand identity, designed athletic apparel, and set up the Legendary Swim Academy for online ticket sales.
Our Role:
Personal Brand Revitalization
Custom Website Development
Athletic Apparel Design
Personal Brand Revitalization:
Trav Brand spearheaded the transformation of Ryan Lochte’s personal brand, crafting a distinct identity with a new logo, fonts, icons, and taglines. The result was a comprehensive brand guide that revitalized Lochte’s image.
Custom Website Development:
Our team designed and coded a custom Shopify store for the Lochte Brand, ensuring an engaging and user-friendly online shopping experience. The customized platform showcased Lochte’s athletic apparel and facilitated seamless transactions.
Athletic Apparel Design:
Trav Brand collaborated with Ryan Lochte on the design and sourcing of athletic apparel, aligning with his personal brand. Additionally, we set up the Legendary Swim Academy, enabling Lochte to sell tickets to his swim clinics online.
Launch And Expansion:
The collaboration resulted in a successful launch of the Lochte Brand, accompanied by increased brand visibility and online sales. The establishment of the Legendary Swim Academy further expanded Lochte’s reach in the athletic community.
Results:
The Lochte Brand successfully launched, with increased online sales, brand visibility, and the establishment of the Legendary Swim Academy, showcasing the power of Trav Brand’s holistic approach to personal branding and e-commerce.
Check out more of our work
Our work carries a simple ethos—an unassuming commitment to translating ideas into visually pleasing and functional websites, one project at a time.
Flex Watches
Trav Brand’s strategic partnership with Flex Watches, spanning website development, compelling content strategy, and comprehensive marketing management, has propelled the brand to significant growth, successful collaborations, and ongoing impact—an inspiring and continual success story.
