Business

The Six Components Of A Successful Business Website

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Starting a business from scratch can be a draining, exhilarating and terrifying journey. When the initial adrenaline of simply beginning the process wears off and the smoke clears, what is left on the ground floor is your business concept, a select group of people around you and your stellar work ethic.

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Five Tips For Entrepreneurs Looking For A New Product

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"In my last article, I spoke about the importance of picking a good product. Over the years I have found that choosing a good product or service is vital for the long-term success of any business. Even with the best marketing strategies, if you cannot satisfy the needs of your consumer, you will most likely fail. I have failed several times in my career, but I have also found success by finding the right products. I have taken what I have learned through my successes and failures and created my top five tips for entrepreneurs looking for a new product."

To read this article check it out exclusively on Forbes ... 

 

Eight Steps To Launching A Successful E-Commerce Brand

 

"Over the past 15 years, I have been creating brands and launching e-commerce stores for myself and a handful of clients. As an entrepreneur, I have found success by creating engaging content, building brand awareness and enabling social commerce. This concept has helped me generate over $10 million in sales and has led to many amazing opportunities. After going through the process of building brands and launching e-commerce stores, I have cultivated eight steps to launching a successful e-commerce brand."

To read this article check it out exclusively on Forbes ... 

 

6 Lessons From Marcus Lemonis

This past year I had the opportunity to go on The Profit with Marcus Lemonis. It was one of the best experiences of my life, so I decided to put together 6 lessons that I learned from Marcus. 

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1. Branding

It is very important to know your true brand identity. You must be able to choose fonts, logos, colors, patterns, a mission statement and a tagline that represent your brand. There should be a clear message from the verbiage to the ad copy. All of the brand partnerships should align with the brand vision and only amplify the story. If their is a social component, it should be highlighted and explained with a clear metric. 

2. Creating products

It is not about getting things done fast and cheap. In fact, when it comes to creating products it is all about slowing down and buying into the creative process. The core of every new product is the design and creation process. The look and feel of the product will determine how it is developed. It is very important to go through a development process before jumping into production.

3. Product packaging

Use the packaging to tell your story and showcase your product. I always took short cuts and tried to keep costs as low as possible. In reality, you should spend more on your packaging than you probably think. The perceived value of the packaging will make your customer want to purchase from you again and even gift your products to others. 

4. Merchandising

A great way to stand out and tell your story is by creating custom fixtures and displays. ON The Profit, Marcus taught me about the silent salesman. Meaning, your display should be able to sell the customer on your products without a store employee having to explain what it is. Another crucial aspect is working with you retail partners to create a full brand experience to match their stores β€œDNA”. You want your products to stand out, but fit naturally in their environment. 

5. Sales funnels

It is no secret that a big part of what I do is online marketing. I am always reading and researching new methods and techniques to sell products online. Even though I did know a fair amount, it is always evolving and important to adapt. I learned that using funnels makes it easier to drive targeted traffic and find custom audiences. I have become obsessed with building optimized sales funnels and identifying the right kind of traffic. 

6. Sales pitch

The most important thing I learned was creating a personal connection between your subject and your brand. Once their is an emotional connection it is much easier to have an open discussion about your product. You always want to lead with your story and be ready to demonstrate how you can execute what your pitching.