Every year, thousands of people around the world start their own companies. Most of them have researched the market, offer innovative products or services, and channel all their passion in their company. Still, most of these companies would be gone in a few years’ time – so, what’s the thing that every entrepreneur should learn in order to succeed?
The short answer is simple: creativity. Using your creativity is the only way you can make your startup stand out in the crowd and drive your business to success. Being creative doesn’t only mean coming up with innovative business ideas, but it’s also essential to keep your business on the tracks at all times.
Being resourceful and being able to channel your creativity in everything you do is the sole key to success. Of course, a powerful business idea is key, but if you can’t get the funding, it’s just that: an idea. Successful entrepreneurs are able to creatively source their funding or, if they lack the resources to solve a problem, think creatively around it.
Small companies and startups are characterized by an immense flexibility. This means that you, as an entrepreneur, will be faced with numerous opportunities – some, however, would not be obvious as others. Creative thinkers are not only able to spot the opportunity, but grab it and exploit it to adapt and modify their business, when necessary. Creativity is about being able to adapt, rather than stubbornly follow a path that brings no reward.
Every business comes with its ups and downs, but for startups, the way you handle a challenge could mean the difference between failure and success. Employing creativity in everything you do – from planning your business idea, through constant innovation, all the way to finding creative solutions – is what will help your business succeed. Don’t be one of the 99% that fail – be the 1% that does things differently.