fashion

Host A Fashion Show

To put on a great fashion show, you need proper planning, enthusiastic promotion, and successful execution. We have put together some helpful hints from what we have learned through our past experiences of putting on fashion shows and collaborating with some of the best venues, models, clothing companies, and DJs. 

A GREAT VENUE: Choosing a venue can be the most difficult choice for throwing a successful fashion show. Obviously, several factors can go into picking a good venue, such as location, price, and availability. Aside from the obvious factors, look for venues that have a lot of open space - a runway and dance floor are two qualities of a good place for a fashion show. The last thing you want is a small crowded space that makes it difficult for your guests to view the show. If they do not have a runway, you can look into renting one for cheap from local party rental companies. Ensure that the venue will work well with large groups. For example, Stingaree in downtown San Diego was very accommodating to our large group by offering everyone on our guest list free cover and great drink specials.

Picture at Fluxx Night Club in San Diego.

COLLABORATING WITH OTHERS: The best way to cut costs and promote your event is by collaborating with other companies to take part in the fun. Whenever you have a large event and a lot of people are involved, there is a good chance that companies will be looking to help and share costs to get the exposure. We hooked up with Revolt In-style Magazine to cover the fashion show and do a two-page spread; Cali Party Bus provided the transportation which made it a true VIP experience; 4th Estate did all of our Video and Photography; Hip Hair in Pacific Beach did all of our models hair and make-up (which looked amazing); DJ TILL of Starry Eyed Music provided the hottest tracks and kept people dancing. In the end, it was a team effort from all the parties involved that made the night such a memorable experience.

DOCUMENTING THE EVENT: A fashion show can serve as a great opportunity to get content for future promotions and marketing material. It is important that you have pictures and video so that your one night can reach a much larger audience than just the people that were able to attend. We worked with 4th Estate Productions who gave us all the footage to put up on our Facebook and website, we used the pictures for our clothing ads, and our fashion show videos are on YouTube with hundreds of views. This gives us credibility when we go to stores and show them the recent things that we have been doing to promote our line. I would say that investing in getting professionals to come out and document your show is as important as putting the show on itself.

CLOTHES: Presentation is everything when showing your line at a Fashion Show. Every clothing owner has their favorite pieces, but it's important to have good variety throughout the show from start to finish. If you are going to be repeating the same design in different colors, then try staggering them with other designs so people do not get tired of seeing the same thing over and over. Although it is great to have a lot of pieces in a show, you do not want to repeat everything in every color because people will get bored. One thing that worked great for us was teaming up with EC Star, a girl's fashion line; they brought in several dresses and skirts that added a completely different look to the show and appealed to female audience who were pleasantly surprised to see more than just t-shirts! 

SPICE UP THE NIGHT: Aside from the show, we have found that providing additional entertainment can go a long way when putting on a event. Whether it be a special host, go-go dancers, a live performer, dance act, or live artist, there are several options that will add a little spice to a great night. For example, we invited The Platt Brothers (voted Best Live Comedy in San Diego) to perform in our first show who came and did a dance performance wearing all of our Consuul Gear. When getting feedback about the event, people said that they were the biggest hit! 

Picture Features The Platt Brothers live performance at Consuul Fashion Show.

MUSIC - Music has an amazing power over our minds and bodies and it can even evoke emotionswithin us. Also, it can really make or break the mood at an event, especially in a nightclub environment. Think about what your clothing represents and find a genre of music that would seem fitting for your show. You may even want to have different music for different pieces. When we did our Consuul Fashion Show with other clothing companies, DJ TILL worked with each one to choose the right music to identify with their clothing. From hip-hop to rock, and electro to house, each style of music helped brand the clothing, set the tone for the evening, and keep things interesting.

Picture features DJ Till and DJ Deacon - ROBOT  

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ORGANIZATION- This will help you save time and money when putting on the event and will show the people that come to your event what type of work ethic you have. The last thing you want is to invite your entire network of professional colleagues, friends, and family and have a disorganized mess that drags on or ends anticlimactically. A fashion show should be planned at least a month ahead of time to book the venue, get other companies involved, and spread the word to the models and people that will be attending. On the night of, it is important to put together an itinerary so that the people involved can see the timing of everything. No one person can do everything! For example, we had people in charge of running the buses, setting-up decor, getting the models ready, and prepared for clean-up. This ensures that everything goes according to plan and will lead to the ability of having more successful shows in the future. 

ACCESSORIES - Accessories can be surprising in how they can turn an average outfit into something show-stopping. When you throw on a belt, scarf, or funky bracelet, you can turn the same old look into something great. For example, even though our line was comprised of 26 different shirts, we used hats, jackets, shoes, pants, and more so that people could really imagine themselves wearing our stuff on an everyday basis. It also can bring legitimacy to your brand by associating it with the industry's top leading fashion suppliers like New Era Hats, Creative Recreation Shoes, and LRG jackets. Accessories really do work and will bring your show to the next level! 

Picture Features matching hat accessories for Tripp Apparel and Consuul Clothing

PROMOTING THE EVENT: It is important to promote the event and get the right people there to ensure that all the hard work that goes into putting on the Fashion Show pays off. Some ways to do this include posting flyers up at the venue, making a Facebook event, and sending out invitations to local editors and retail store owners. You might want turn to a promotion company that can assist you in putting out the word. We turned to our friends in Starry Eyed Music and Encore Entertainment who have a vast network of party-goers who helped spread the word. 

MODELS: Your models can be the biggest seller when it comes to having a fashion show. For many people, they represent the first impression that will be what people remember when they think about your show and clothing. Small things can go a long way, such as having professional hair and makeup, ensuring that the clothes fit before hand, and having entertaining models go a long way. For our shows, we encourage the models to do something fun at the end of the runway. For example, we had our models blow kisses, dance, or use props when they went down the runway. It kept the crowd's attention and they were always excited to see what was going to happen next! 

Picture features Bill Brogden..Consuul's Top Model and Entertainer

Our Fashion shows have been some very memorable experiences recently because they were so much fun. Aside from the great memories, they have served as a great way to increase web traffic, spread awareness, and increase sales and exposure in the fashion world. We hope that these tips help you in planning your next fashion show and wish you the best of luck. Please feel free to contact us if you are looking for extra support or looking to collaborate with someone on your next event!

Nice to Meet You

You may have cruised one of my websites or seen me hanging with celebrities on social media, but the truth is I am just a normal guy from So Cal who cares deeply about his family and is passionate about his career.  I actually don’t care about my social media, I just use it as a tool for self-promotion.  Now that I got that out of the way, I want to formally introduce myself.  My name is Travis Gordon Lubinsky; I am an Entrepreneur.  In my series of blogs I am going to share my experiences and educate my fan base on how to make it happen for yourself. I am going to focus on fashion, marketing, and entertainment.  However, I will also share some life experiences, such as the relationships and impressionable moments that ultimately shaped who I am.

I grew up around several start up clothing lines in Irvine, California, in an era where starting a clothing brand was like creating an app today.  It was all about the process of development, market testing, and gaining fans. Being the youngest of three boys, I was able to experience many things at a young age.  Through my oldest brother Brad, I was exposed to the guys who founded LRG.  These guys changed the way I looked at success.  One guy in particular named Kevin Delaney (Kev D) was always super cool to me, and would educate me on the world of fashion.  By the time I was in middle school, my older brother Brad was sending me to school with flyers to promote for his friends’ company. Before long, I was hosting sales at my parents’ house to help the guys sell clothing with unique sayings.  They would push movements like “create jeans not war” and “adopt children not styles.”  It took a while for it to catch on, but once it did it was a wrap for these guys.

Eventually LRG began to grow beyond my brother’s friends and their networks.  I remember kids from rival high schools hitting me up on AOL instant messenger asking how I got specific pieces from LRG.  It was funny because the guys at LRG would bring me into their first warehouse and gift me with used samples and they would tell me, “Everyone is going to want this shit, just watch.”  Before I knew it, I was the guy who had all the rad clothes from LRG.  I saw this as an opportunity and started selling clothes straight out of the owners’ closets. Keep in mind it is now 2001, I am 15 years old and selling clothing to my personal network.  Over the next couple of years I became infatuated with how LRG grew their business.  I got the opportunity to be a campus rep, before anyone knew what that even meant. As a result, I got to live a fast life at an extremely young age.

 

Things were a lot different 15 years ago.  Thanks to a friend of Graham, my other older brother, I was able to get an ID and attend almost all of the events LRG hosted in Orange County and San Diego.  My first ever event was at a club in San Diego called Aubergine, which is now Fluxx.  I went to these clubs, hung out in the DJ booth, and drank from the bottles.  The LRG crew had taken over the night life scene and created a culture of having fun and expressing yourself.  The CEO and Founder, Jonas, was the first DJ who embraced me and showed me how my life could be if I worked hard and followed my passion.  I took my first trip to the Magic Trade Show, in Las Vegas, at the age of 16.  I got a pass from my dude Kev D and walked the floor with LRG; the show blew my mind and I did not miss another Magic for 8 years!

After being exposed to the culture in San Diego, I decided to attend college at SDSU and began my career immediately.  Luckily, my brother Graham is a literal genius, so I skipped classes and he tutored me for almost all of my classes.  I utilized my campus rep experience and connections at LRG to make new friends and form new networks very quickly. My reputation quickly proceeded me, and I was immediately recruited by Sigma Chi Fraternity, in which I eventually served as President. Everyone knew me as the fashion guy from “OC” and I saw an opportunity to express my creativity and make some money.  I started my first printing company called “Consuul Printing” with an investment from my brother Graham.  Consuul was originally founded as a small printing-based operation in 2005.  The company quickly evolved into one of the most competitive printing companies in Southern California.  I would go to the Magic Trade Show and solicit clients, because I knew they were in the sampling phase and about to go into production.  With a lot of hard work and some luck I was able to do bring in my first million at the age of 20 and more importantly make a name for myself. 

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As a result, I was fortunate enough to work with notable clients such as Shady Records, Nike/Bauer, Paris Hilton, Toyota, Facebook, Google, and many more.  I was never afraid to take control of a room and voice how I felt about a brand.  I did my best to enhance the experience of my clients and add value to their brand.  Eventually, I learned that there are many things I wanted to do in fashion industry that were not being done by my clients.  I tried consulting for brands, but I was giving them amazing ideas that would fall by the wayside.  That is still a challenge I face today with some of my clients; in consulting services field, this is just something you have to deal with.  If it is not your money or your company, you do not have final say.  This was the driving force behind my brand: Flex Watches. 

In 2011, my childhood friend, fraternity brother, and now business partner, Trevor Jones, and I started Flex Watches.  We created a unique, interchangeable watch that fit our vibe and matched our styles.  The name Flex was inspired with a vision of living in the now and being flexible throughout life. Oh, and did I mention my watches are actually flexible?

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Initially, we began connecting with charities in hopes of using the watches to raise funds for the charities’ causes. Following our first local fundraiser in 2011, we ventured south to Mexico and donated more than 15,000 meals for children in need. Immediately following the fundraiser, I called my older brother Brad and told him, “we have a story to run with and Flex could be huge!”  He dropped his job with Shady Records and moved back to SD.  Fast forward to later that year, we partnered with MTV’s “The Real World” where we would ultimately reach millions of people creating an impact much bigger than we could have imagined.  After 13 years of dreaming of being that guy, I finally hit my tipping point.  From that point on, my life has never been the same.  In my next blog I am going to break down how it all happened and show you the exclusive MTV footage.

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Through my experience owning a manufacturing business and merchandising hundreds of retail stores, I have acquired the skills necessary to start a business, create a brand, and drive millions of dollars in revenue.  I now work with several artists, athletes, and celebrities to create brands.  I have held over 50 licenses including the WWE, Daymond John (of FUBU and Shark Tank), and several notable athletes. 

I have also appeared on several television networks, including: MTV, ABC, NBC, and FOX.  My work has been recognized by several other media outlets during morning shows, in weekly magazines, and on prime time television. I just turned 29, and I have no plan of stopping the grind anytime soon.  This year I am going to launch my 6th and 7th companies.  Be on the look out of my radio show, “The Blast” in conjunction with Ben Baller & DJ Homicide and my new downloadable game “Junior Runner” in association with Flex Watches. Throughout the next few years I am going to continue the journey right here, take the ride with me.