Fashion

Marcus Lemonis Community Is Coming

Community is a shared office space in the heart of the Fashion District in Downtown LA. Marcus Lemonis, the star of CNBC’s “The Profit,” opened our co-working space for his portfolio of e-commerce brands and as a service for local entrepreneurs. Community is designed to be a place for business owners who have appeared on the Profit as well as local entrepreneurs to come together for networking, funding, and access to Marcus Lemonis’ infrastructure. 


Our goal is to share expertise and resources in a collaborative environment to get even better at what we do best: planning and executing multi-channel campaigns. In order to make this happen we have partnered with brands like Disney, Star Wars, Universal, T-Mobile.


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Lemonis plans on expanding to encompass more co-work locations and traveling pop up shops in the near future. If you are interested in being part of the Community, please contact us using the form below and tell us about your vision for your business, your roadblocks, and your strengths.

The Profit Effect

When Trevor Jones' mother passed away from breast cancer, he lost more than just a parent -- he lost the key figure behind Flex Watches, his charity-based business. The stylish wristwatch company, which he'd co-founded with childhood friend Travis Lubinsky, was created with her as its charitable muse and carried a suitable mission: 10 distinct watch styles with 10 percent of proceeds donated to 10 charities.

But after her passing, Jones found it hard to continue telling his mother's story and largely abandoned the brand identity that had brought Flex success. Without that guiding light, Flex became unfocused and began to spiral into an unremarkable, me-too luxury watch brand. Sales soon drastically dropped. But a visit from The Profit's Marcus Lemonis was all it took to get this charitable company back to its roots and back in the black.

In 2016, when Marcus first arrived at Flex, he was puzzled by the absence of the colorful watches and charities that had initially attracted him to the business. It soon became clear to him that Trevor, unable to cope with his Mother's death, had steered Flex away from its successful branding model. He also isolated another major flaw in the business: Travis, with his eye fixed on cutting costs, often rushed out unfinished and cheaply made products.

To get Flex back on track, Marcus had to do more than just "rebuild the brand using social media, using packaging [and] product development." He also needed to help heal Trevor's emotional wounds. And that he did in a touching heart to heart that convinced the young founder to reignite his passion for charity and embrace his mother's legacy.

As a result, the '10 colors, 10 charities, 10% donation' model was reinstated. Marcus even overhauled the look of Flex's in-store displays, packaging and watch designs, putting the company back on the path to success.

Today, Flex is flourishing once again with a renewed focus, diverse designs and additional charities onboard. "We're excited to expand on not just our ten causes, but more causes and introduce the cause per month. And get more and more people involved and really make a difference in what we're doing," says Brad.

And, due in no small part to their performance under Marcus' watch, the tiny team of three has now been folded into a new company under his umbrella: ML Creative. The company, which functions as an e-commerce and digital marketing agency, works alongside a portfolio of Lemonis' brands like InkkasDiLascia, among others, to help with their campaigns.

"Marcus really recognized our skill sets and our ability to sell product online and create cohesive campaigns from the top of the funnel to the remarketing to the conversion," says Travis of the Flex team's new agency life.

Thanks to Marcus' talent for spotting creativity and passion for backing businesses with a cause, Flex continues to expand, giving the company ample time to carry out its charitable mission.

The Rise of Social Entrepreneurship

When my brother and I started working on Mission, we knew we wanted to give back from day one, not based on if it was smart from a tax standpoint. When it came time to name our new project, we hashed out several names, but then my brother said, "Why don't we call it Mission Belt Co.?" It made immediate sense to both of us and we officially formed our business.

Social entrepreneurship isn't a new thing by any means but it is progressively becoming more and more popular. Tom's shoes was one of the first companies I remember hearing about that had a direct giving aspect associated with every sale. I loved the idea that it was something that would happen regardless of them surviving or making money as a company. Their one-for-one program was inspirational for many.

Tom's has given a pair of shoes for every pair sold. It's a great success for them, for the customers and the people who get free pairs. That's what social entrepreneurship is all about. It's about win, win, win.

Last year I wrote an article entitled "Time to Flex", where I wrote about Trevor Jones and Travis Lubinsky who saw an opportunity to create a niche watch collection that represented great causes. The company took flight after they brought the idea to MTV and ended up creating a deal to integrate the guys and their watch on a entire series of the show Real World.

Flex Watches is committed to its mission of fighting hunger, as is evident with last week's partnering with the Los Angeles food bank to donate over 2,000 Thanksgiving meals to homeless children in Los Angeles. The company aims to bring new light to their causes through making fun affordable but cool watches.

I think we will continue to see new businesses with social benefits. I am so glad that there are so many people out there that not only form these companies, but also buy these products. It's truly a win, win, win.

Follow My Guest Blogger Nate Holzapfel on Twitter: www.twitter.com/nateholzapfel