Social media platforms, apart from a great way to connect and share information, have emerged as one of the most efficient and affordable ways to promote a product or boost your brand awareness. However, to be noticed and remembered, you need to be promoted by someone who has the influence – a social media influencer.
A social media influencer will be someone who has the ability to reach an audience that will be interested in your business. Apart from that, they’ll also create and share content on a topic that’s related to your business, and will engage with your content – not only share, but actually talk about the things you post.
A good way to see if someone’s really a social media influencer is to check their website. If their blog ranks high in the search engine results pages, this means they’re likely to have a solid base of fans and receive a lot of traffic. Social media is tightly related to SEO – to have a high SEO rank, one has to engage with social media platforms and have a high influence there, as well. I, for instance, work with these [link=http://www.travislubinsky.com/affiliates] people, who make a living by simply being social.
So, what can a social media influencer do for your business? Well, the most obvious answer will be: help you get discovered. They can share your business idea and image and make people excited about working with you or becoming your customers. By enlisting an individual or a group of social media influencers, you greatly expand your reach. The major advantage of these people, however, is that they build a personal relationship with their fans and can transfer it to your business, in turn. This means that they act as the bridge between your company and your customers. They’re considered relevant and experts in their field, so they can be extremely efficient in shifting customers’ perception… and convincing them to become your loyal customers, as well.